As a freelance copywriter with CRANE MetaMarketing, I was the copywriter for the implementation phase of the project, creating copy for viewbooks, Facebook ads, and other materials, and finishing with a brand guide, and finally, this case study.
Read MoreStepping into the project for implementation, I wrote a variety of materials for CAA, including this modular viewbook for prospective students. (Click the image to download the PDF.)
Read MoreI researched and wrote copy for a suite of marketing materials for the Maryland-based independent school. This brochure for the Lower School was given to prospective parents. (Click the image to download the PDF)
Read MoreThis case study came at the end of a full program with the bold NYC-based Blue School, where I took part in every iteration of the marketing process, from on-site research to the final deliverables.
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